PUBLIC RELATIONS · MEDIA RELATIONS · COMMUNICATIONS
FROM BYLINES
TO BOARDROOMS
Communications strategy, media relations and storytelling built on an understanding of how stories actually get told.
01. ABOUT
I'VE WORKED BOTH SIDES OF THE STORY
I started in journalism, learning how to find the story, ask the right questions and communicate clearly under deadline. That experience eventually took me to the other side of the media relationship — working in public relations, communications and content for organizations across professional sports, business and the nonprofit sector.
02. SELECTED WORK
WORK THAT GOT HEARD
Selected communications, media and editorial work across professional sports, corporate communications, nonprofit organizations and independent media.
01. PROFESSIONAL SPORTS
VANCOUVER WHITECAPS FC
MEDIA RELATIONS · PUBLIC RELATIONS · CONTENTWorking within the club’s communications department, I contributed to media relations, public relations and web content, while conducting research for media story ideas and producing weekly broadcast reports and media briefs.
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02. SELECTED WORK
WORK THAT GOT HEARD
Selected communications, media and editorial work across professional sports, corporate communications, nonprofit organizations and independent media.
02. CORPORATE COMMUNICATIONS
LUCAS PEARCE LAW CORPORATION
PUBLIC RELATIONS · MARKETING · COMMUNICATIONS
As Head of PR & Marketing, I led communications, media relations and promotional strategy for the firm, developing partnerships, securing earned media and supporting events designed to strengthen its profile and reach new audiences.
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02. SELECTED WORK
WORK THAT GOT HEARD
Selected communications, media and editorial work across professional sports, corporate communications, nonprofit organizations and independent media.
03. NONPROFIT COMMUNICATIONS
UMOJA OPERATION COMPASSION SOCIETY
DONOR RELATIONS · CORPORATE PARTNERSHIPS · FUNDRAISING
Developed donor and corporate relationships to generate financial support for community initiatives, cultivating partnerships with prominent business and community leaders and helping secure thousands of dollars in funding for athletes, events and charitable programs.
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02. SELECTED WORK
WORK THAT GOT HEARD
Selected communications, media and editorial work across professional sports, corporate communications, nonprofit organizations and independent media.
04. MEDIA & BRAND DEVELOPMENT
POPS CULTURE / B&G MEDIA
BRAND DEVELOPMENT · EDITORIAL · PODCASTING
Co-founded and built an independent sports and culture media brand, producing more than 100 articles alongside a weekly podcast. The platform generated 50,000+ article views and 25,000+ podcast plays, growing to 2,500 weekly listeners.
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02. SELECTED WORK
WORK THAT GOT HEARD
Selected communications, media and editorial work across professional sports, corporate communications, nonprofit organizations and independent media.
05. JOURNALISM & SPORTS MEDIA
REPORTING, FEATURES & INTERVIEWS
REPORTING · INTERVIEWING · STORYTELLING
Published and produced sports journalism for national outlets, professional sports organizations and independent media, covering athletes, teams and the culture surrounding sport through reporting, interviews, features and digital content.
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